Getting prominently listed on the AOL.com (America Online) search engine can drive a substantial amount of visitors to your web site.

The 'back door' to getting your web site listed at the top of AOL.com is using Google's pay per click service called Adwords. AOL currently has a relationship with Google and features sites listed with Google's Adwords at the top of AOL.com's results.

Here's how it works....

When a search is performed on AOL.com for a keyword, AOL.com checks with Adwords and displays 4 Adwords sites directly above the regular AOL.com listings in a special category called 'Sponsored Links'.

Here is an example of what the search results at AOL.com look like:

As you can see, the four 'sponsored links' from Adwords are prominently featured on top of AOL.com's results page. The good news is that (depending on the keyword), listings with Adwords are available for as little as five cents per click. Unlike banner ads, pay per click services only get paid when a genuine visitor reads and clicks through to your web site.

Now that you know the basics, you may want to do a search on AOL.com for the keywords you are interested in. Just use the following custom link(s) to search AOL.com
for 'orlando real estate':

Click here to search AOL.com for 'orlando real estate'

Hint: If you see no sponsored links at the top of the results page, this probably means
that no one has bid on this keyword yet. If this is the case, you may be able to capture the first position for as little as 5 cents per visitor!

If you see four sponsored links listed, don't worry, you can still appear above them, by bidding over the existing sponsors by as little as a penny.

SPECIFIC TIPS FOR GETTING LISTED ON AOL.COM VIA GOOGLE'S ADWORDS

- When bidding on Adwords keywords, try to be in 1st - 4th place, in order to be listed at the top of AOL.com's results.

- Budget tip: If you are trying to reduce your costs, tailor the text of your ad to specifically target the type of visitors you are looking for. Keep in mind, you are not paying to have your ad displayed. You are only charged when a visitor clicks through.

Example: If you are a car dealer specializing in sports cars only, mention this in your ad. This will eliminate people looking for minivans and compact cars from clicking on your ad and will save you money.

GOOGLE ADWORDS FAST FACTS

• Google is one of the largest search engines on the Internet and current serves up more than 150 million searches a day.
  
  
• The minimum opening balance for a Google Adwords account is $5.
  
  
• The minimum bid for a keyword is 5 cents.
  
  
• Google is located at: http://www.google.com.

Insider Tips:

1. Be sure to read our free 'Back Door to the Search Engines Guide' to learn more about the best way to use pay-per click search engines to your advantage.

2. Join our free PerClick Update Service and be automatically notified when new search engine back doors are discovered.

3. Before opening an account with any pay-per-click search engine, be sure you know where they get their traffic from. There are hundreds of PPC search engines, however only a handful have relationships with major search engines.

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