Yahoo is one of the Internet's most popular search engines. Achieving a prominent listing on Yahoo can drive large amounts of targeted visitors to your web site.

The 'back door' to getting your web site at the top of Yahoo is a pay per click service called Overture. Yahoo currently has a contract with Overture and features Overture's sites at the top of Yahoo's results.

Here's how it works....

When a search is performed on Yahoo for a keyword, Yahoo checks with Overture and displays the first four sites ahead of the regular Yahoo listings in a special category called 'Sponsor Results'.*

Here is an example of what the search results at Yahoo look like:

As you can see, the four 'sponsor results' from Overture are prominently featured on Yahoo's results page. You should be aware that Yahoo also displays an additional two Overture listings at the very bottom of the results page.

The good news is that (depending on the keyword), listings with Overture are available for as little as ten cents per click. Unlike banner ads, pay per click services only get paid when a genuine visitor reads and clicks through to your web site.

Now that you know the basics, you may want to do a search on Yahoo for the keywords you are interested in. Just use the following custom link(s) to search Yahoo for 'orlando real estate':

Click here to search Yahoo for 'orlando real estate'

Hint: If you see no sponsors listed at the top of the results page, this probably means that no one has bid on this keyword yet. If this is the case, you can capture the first position for only 10 cents per visitor!

If you see four sponsors listed, don't worry, you can still appear above them, by bidding over the existing sponsors by as little as a penny.

SPECIFIC TIPS FOR GETTING LISTED ON YAHOO VIA OVERTURE

- When bidding on Overture keywords, try to be in 1st - 4th place, in order to be listed at the top of Yahoo's results.

- Budget tip: If you are in a very competitive category or are on a very tight budget, try bidding on 5th or 6th place for your keywords. This is usually much cheaper than 1st-4th place and will still place you in the 'More Sponsor Matches' section at the bottom of Yahoo's results.

OVERTURE FAST FACTS

• Overture is currently the largest pay-per-click search engine on the Internet.
  
  
• Since they have relationships with other major search engines, one listing at Overture can also get you listed on many other search engines (including AlltheWeb, Altavista, Lycos and MSN.com).
  
  
• The minimum opening balance for an account with Overture is $50.
  
  
• The minimum bid for a keyword is 10 cents.
  
  
• There is a $20 monthly minimum.
  
  
• Overture is located at: http://www.overture.com.

Insider Tips:

1. Be sure to read our free 'Back Door to the Search Engines Guide' to learn more about the best way to use pay-per click search engines to your advantage.

2. Join our free PerClick Update Service and be automatically notified when new search engine back doors are discovered.

3. Before opening an account with any pay-per-click search engine, be sure you know where they get their traffic from. There are hundreds of PPC search engines, however only a handful have relationships with major search engines.

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